Online clothes shopping Australia :

When it comes to online clothes shopping Australia is considered to be lacking behind the rest of the world. Not in terms of actually buying clothes online – Australians love that as much as the US and Europe – but in terms of the online clothes actually coming from Australia.

With online clothes shopping Australia just isn’t buying from Australia – they are buying from stores abroad and having them shipped in. Why is this? There is no lack of amazing stores and boutiques in Australia. Australia-own brands are well known for being at the cutting edge of style and fashion trends, and although shoppers seem happy to walk into stores they seem more inclined to buy things online from overseas websites.

Although price doesn’t seem to be an issue, what is available online is. E-commerce is a skill that few Australian retailers have, research suggests, and there are calls for more to be done so that Australia becomes a competitive e-commerce force on the market.

Industry experts believe that more investment needs to be made in online stores, and that the small e-commerce market in Australia means that money spent online is being directed overseas as the stores fail to get exciting, fresh new online stores together to tempt customers.

Fashion has taken to the internet across the globe, and many small companies rely heavily on their online shop to give them a popular name and the money to  keep going. Australian stores seem reluctant to spread out of the high street model.

So when it comes to online clothes shopping Australia has some way to go in keeping the business Australian. With a few exemplary online stores leading the way, hopefully this will change in the near future.

                                        www.mycatwalk.com.au      www.ezibuy.com.au